A product that's no good for you in a package that melts away

... made by an expensive process of freezing and refrigeration, using silicon material. Ummm, it sounds innovative. A toast to ephemeral pleasures!
http://newsfeed.time.com/2013/07/05/coca-colas-new-bottle-is-made-of-ice/?iid=obnetwork

First get quieter, then get smarter

A very clever design company in Istanbul has deconstructed packaging in a group of exercises to show how little conventional branding is needed to be effective.
http://www.a2591.com/2010/12/minimalist-effect-in-maximalist-market.html
The first 3 images above at the left are their work. I've expanded on the process in the right 3 manipulations to explore some additional ideas. Jar #4 shows quieter branding with the legacy signature. Jar #5 shows no branding at all and forces a meditation on the wasteful economics of FMCG packages in general. Jar #6 shows a more sustainable reusable and functional redevelopment with a tiny brand signature.