Monday, February 17, 2020

Double brand hijacking in Varna

Dropped into a deserted hotel zone north of the famous holiday destination on the Black Sea. A closed store caught my attention. This is the equivalent of a minimart serving tourists, mainly Russian, who flock to this Summer haven. The store's not remotely connected to the American big box chain Best Buy, but has co-opted and adapted their logo. Nor are they associated with the global supermarket brand Lidl. Despite the presence of big names like McD and Pepsi, the former Iron Curtain countries still don't have much time for respecting IP.