Monday, July 8, 2013

Friday, July 5, 2013

First get quieter, then get smarter

A very clever design company in Istanbul has deconstructed packaging in a group of exercises to show how little conventional branding is needed to be effective.
The first 3 images above at the left are their work. I've expanded on the process in the right 3 manipulations to explore some additional ideas. Jar #4 shows quieter branding with the legacy signature. Jar #5 shows no branding at all and forces a meditation on the wasteful economics of FMCG packages in general. Jar #6 shows a more sustainable reusable and functional redevelopment with a tiny brand signature.