Saturday, April 27, 2013

Brand Ambivalence

How conflicted is Coke?

They make a huge deal about their "plant bottle" which is supposed to save the planet because it is made from all sustainable materials.

But they put flip-flops on their Summer packaging. Marketing wins, Mother Earth loses. Discarded flip-flops are one of the greatest marine pollutants. Do the research, Coke.

The missed opportunity: a simple message in tiny typography, to wit, "Have a great Summer. When you're choosing this year's footwear, make sure it's biodegradable."

No comments:

Post a Comment

Thanks for your thoughts.