How conflicted is Coke?
They make a huge deal about their "plant bottle" which is supposed to save the planet because it is made from all sustainable materials.
But they put flip-flops on their Summer packaging. Marketing wins, Mother Earth loses. Discarded flip-flops are one of the greatest marine pollutants. Do the research, Coke.
The missed opportunity: a simple message in tiny typography, to wit, "Have a great Summer. When you're choosing this year's footwear, make sure it's biodegradable."
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Thanks for your thoughts.