Tuesday, April 23, 2013

How vulnerable does social media make your brand?

I grabbed this picture from Facebook recently to illustrate the transformation of brand relationships in the face of social media- whether you like the brand or not, and no matter what they do to improve your customer experience, you're at the mercy of other people's opinions.
  • Does this express true sentiments or is someone simply being cute or clever? 
  • How much does it devalue the brand? 
  • Should a brand even respond to this kind of post? 

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Thanks for your thoughts.